For over six decades, Southwest Airlines has been a go-to choice for travelers across the United States, thanks to its standout perk: two free checked bags for every passenger. It’s a policy that’s won hearts, saved wallets, and set the airline apart in a crowded industry. But that’s all about to change. Starting May 28, 2025, Southwest Airlines will ditch this iconic benefit for most passengers, sparking buzz, debates, and a fair share of disappointment. So, what’s behind this bold move, and how will it affect you? Let’s break it down.
What’s Happening with Southwest Airlines’ Baggage Policy?
Southwest Airlines is flipping the script on its baggage rules. Come May 28, 2025, the airline will start charging most passengers for checked bags—a first in its long history. For years, travelers could check two bags without paying a dime, a perk that made Southwest a favorite for families, road warriors, and anyone with a tendency to overpack.
Here’s the new deal:
- A-List Preferred members and Business Select fare buyers still get two free checked bags.
- A-List members and Southwest credit card holders can check one bag for free.
- Everyone else? You’ll pay for both bags.
The airline hasn’t spilled the beans on the exact fees yet, but word on the street—or rather, in the industry—is that it’ll likely be around $35 for the first bag, in line with what competitors like Delta and United charge. That’s a big shift for an airline built on keeping things simple and affordable.
Why Is Southwest Airlines Dropping Free Bags?
Why mess with a good thing? For Southwest, it’s all about the bottom line. The airline has been feeling the heat from investors, especially Elliott Investment Management, a big player pushing for better profits. Southwest has had its share of struggles lately—think operational hiccups and a post-pandemic travel landscape that’s tougher to navigate. Charging for bags is part of a broader plan to rake in more cash and keep shareholders happy.
Southwest’s CEO, Bob Jordan, has said they’re trying to “meet current and future customer needs” while staying competitive. Translation? They need the money. Analysts estimate this move could bring in $1.5 billion a year. But it’s not just about revenue—it’s a sign Southwest is rethinking its whole game plan to stay afloat in a cutthroat market.
How Are Travelers Taking the News?
Let’s just say the reaction hasn’t been all sunshine and rainbows. Social media is lighting up with travelers venting their frustration. On X, one user, @elguapospeaks, summed it up: “This was my main reason for flying Southwest.” Another, @NGaming88, tweeted, “Looks like I need a new airline for the summer.” You can feel the sting—especially for loyal fans who saw those free bags as a badge of honor.
Take @sgibbles, who did the math: a round-trip flight could now cost an extra $100 if bag fees hit the expected mark. That’s real money for budget travelers. The free checked bag perk wasn’t just a nice-to-have—it was a dealbreaker for many. Now, Southwest risks losing some of that goodwill it’s built over the years.
Will This Pay Off for Southwest Airlines?
Here’s where it gets tricky. Southwest Airlines is playing a high-stakes game. On one hand, charging for bags could pump $1.5 billion into its coffers annually, according to the airline’s own estimates. That’s a hefty chunk of change. On the flip side, it might lose $1.8 billion in market share if customers jump ship to rivals who still offer perks or lower fares. Do the math, and that’s a net loss of $300 million.
It’s a gamble, no doubt. Southwest is betting that other changes—like assigned seating and new fare options—will bring in fresh faces to offset the ones walking away. But will it work? Only time will tell. For now, the airline is walking a tightrope, trying to balance profit with its reputation as the “friendly” carrier.
More Changes Coming to Southwest Airlines
The baggage fees are just the tip of the iceberg. Southwest Airlines is shaking things up big time. Starting in the second half of 2025, say goodbye to the open seating chaos—assigned seats are coming. Some will even come with extra legroom for a premium price, a nod to travelers willing to splurge for comfort.
Then there’s the new basic economy fare, rolling out on May 28, 2025. It’s a cheaper ticket, but with strings attached—like no free changes if your plans shift. Sound familiar? It’s a page from the playbook of other airlines, aimed at luring price-sensitive flyers while still offering flexibility for those who want it. Southwest is clearly trying to widen its net, from bargain hunters to business travelers.
What This Means for You
So, where does this leave you, the traveler? If you’re an A-List elite or a Business Select buyer, you’re golden—your bags still fly free. Credit card holders get a break too, with one free bag. But for the average Joe or Jane booking a standard ticket, it’s time to rethink your packing strategy. That $35 fee (or whatever it ends up being) could add up fast, especially for a family trip or a long vacation.
Southwest Airlines isn’t the same airline it was a decade ago. It’s evolving, for better or worse, to keep up with the times. Whether you’re cheering the changes or shaking your head, one thing’s clear: your next Southwest flight might look—and cost—a little different.
Wrapping It Up
Southwest Airlines dropping its free checked bag policy is more than just a headline—it’s a turning point. For years, those two free bags were a symbol of what made the airline special. Now, starting May 28, 2025, most passengers will have to pay up, a move driven by investor pressure and a quest for profit. It’s a bold step, but it comes with risks—alienating loyal fans while hoping to win over new ones with assigned seats and basic economy fares.
Will Southwest pull it off? That’s the million-dollar question—or maybe the $1.5 billion one. For now, travelers should keep an eye on those fees and plan accordingly. Change is in the air, and Southwest Airlines is flying into uncharted territory.
Frequently Asked Questions
When will Southwest Airlines start charging for checked bags?
The new policy kicks in for flights booked on or after May 28, 2025.
Who still gets free checked bags with Southwest Airlines?
A-List Preferred members and Business Select passengers keep two free checked bags. A-List members and Southwest credit card holders get one free bag.
How much will Southwest Airlines charge for bags?
The exact amount isn’t set yet, but expect around $35 for the first bag—similar to other airlines.
Why is Southwest Airlines doing this?
Investors, like Elliott Investment Management, are pushing for higher profits, and bag fees are a quick way to boost revenue.
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